With the network having settled on a more stabilized schedule, Weigel moved the Heroes & Icons affiliation in Milwaukee to the third subchannel of CBS affiliate WDJT-TV (channel 58) on March 5, 2015, with This TV – which previously occupied the 58.3 space – moving to WMLW-DT3 in its place.
Weigel opted to soft launch H&I in order to fine-tune its schedule, along with adding additional programming to the fledgling network. The network also launched in the South Bend, Indiana market, along with the major cable providers in the Chicago and Milwaukee markets (including Comcast Xfinity, RCN and Time Warner Cable) using existing carriage. Heroes & Icons was created at the request of the affiliates of Weigel's existing networks, to increase their programming options. The network was soft-launched with limited advanced promotion on September 28, 2014, on the digital subchannels of Weigel-owned stations WWME-CD (channel 23.2) and WCIU-TV (channel 26.4) in Chicago, and WMLW-TV (channel 49.3) in Milwaukee. H&I operates from Weigel Broadcasting's headquarters on North Halsted Street in Chicago, Illinois, and is essentially an offshoot of MeTV – a general classic TV digital network also owned by Weigel. It serves as a male-focused counterpart to its younger sister network, Start TV, which primarily carries women-led procedural drama series. Usually carried on the digital subchannels of its affiliated television station in most markets, the network airs classic television series from the 1950s through the 2000s, with a focus on action/adventure, westerns, crime dramas, sci-fi, and superhero programming. Heroes & Icons (primarily known by the initialism of H&I) is an American digital broadcast television network owned by Weigel Broadcasting.
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